Xbox 360 Lounge

Well, now we know when that Xbox 360 building will open, and what it’s all about. From this morning’s conference at the TGS:

Another concern, and a lesson learned from the last launch, was that Japanese gamers at the were hesitant to buy into a new, wholly unfamiliar console. This time Microsoft hopes to entice gamers by opening a 360 lounge in the fashionable Aoyama area a full month before the launch date. The lounge will be a hip, comfortable place where gamers can play demos of 360 games before they buy them. (1UP)

Read more conference impressions here. The Nintendo conference should be happening at this very moment.