
Johnny over at the Spoon & Tamago blog was right to feature the signage by Nosigner for an Ikushinsha cram school. I definitely agree, using a ruler as a graphic element in that environment is both thematically sound and visually pleasing.

While checking out DesignTide yesterday, I quite enjoyed the booth for the AWA brand — that’s the collaboration between Nosigner and the Tokushima Wood & Bamboo Industrial Cooperative Society Confederation — with some new pieces on show, including the Cartesia drawers (above) and the Unit set (below).


Nosigner has produced the art direction and naming of Soco Coco, an interesting project from the Ministry of Economy, Trade and Industry with the purpose of supporting small and medium-sized enterprises.
They utilize the SME with a shop space to distribute their goods in an environment with well established commercial facilities. The purpose of the project is to introduce the products to a wider range of customers and therefore to extend the distribution. For the SME it is an opportunity to get supported and to connect with commercial facilities.

Nosigner‘s beautiful packaging for Kanpyo Udon has won the Platinum Award in the food category of the prestigious Pentawards package design competition.
Not only that, but his TRUSS bookshelf (below) — part of AWA, a new brand produced in cooperation with the Tokushima Wood & Bamboo Industrial Cooperative Society Confederation — is the recipient of a Good Design Award.
