Jean Snow [.net]

Tag: 7-Eleven

  • Trademarking Color Palettes

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    Jean Snow
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    The blue, white, and black stripes of the Mono plastic eraser are indeed classic, and the Japanese government is now officially recognizing this fact, allowing the first trademarks placed on color palettes — along with the iconic 7-Eleven colors. More in this Spoon & Tamago post.

  • Domo-kun Shills for 7-Eleven

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    Jean Snow
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    In the US, 7-Eleven has introduced a host of products featuring packaging inspired by NHK’s mascot, Domo-kun. Slurpee cups will be part of the deal, and from this quote by Evan Brody, the company’s marketing manager, you can see that there’s a lot of respect for the character: “consumers love crazy Japanese shit.”