Me (on the right, of course) and Jun (owner of Cafe Pause, Roughtoyz, and Laughtoys), working on preparations for the Mamma Gun event. The picture was taken by Jesper.

I couldn’t really let a day pass by without any mention of Mamma Gun, so I offer this pic of the main man behind the whole thing, Jesper Larsson, taken 2 days ago for a magazine article. He arrives in Tokyo today, and I’m sure my world is going to get turned upside down.

Oh, and thank you for all the orders I’ve already received for t-shirts and Snapazoos! It’s nice to see that there’s an actual interest for these things.

I went to my first Pecha Kucha Night at SuperDeluxe earlier tonight, and had a great time. I’ve never attended because I only get back home around 9 on Wednesdays, and with the event always starting at 7:30-8, I never figured it was worth going. But I had to meet some people about an article, and found out that it ends up going until around 11. Noriko Honma, one of main people behind Swedish Style, gave a presentation, and it was nice to see a slide on our Mamma Gun event and the Snapazoo. Also, I was surprised to learn during the Klein Dytham presentation (they actually organize the whole thing) that the new Uniqlo flagship store in Ginza is by them! The pics actually made me want to have a look inside (honestly, I haven’t been to a Uniqlo shop in ages — but today’s mention by Yuki on her site that they’re producing clothing with airline branding also got me wanting to check out one of their stores again).

So yeah, Pecha Kucha, great stuff, and I’m already looking forward to the next edition (even if I have to miss the first half). Actually, they have tons of interesting events happening next week also, including special Pecha Kucha nights, and celebrations for the bar’s 3rd year anniversary (have a look at the schedule). I imagine that me and Jesper will end up there a bunch of times…

I promised the other day that I would give more details on how to order Mamma Gun t-shirts and Swedish Style Snapazoos, and so here goes. The Snapazoos (for more info on the Snapazoos, visit the official Laughtoys website) came in today, so are now available. They go for 1680 yen, and are yellow/blue (not like the ones pictured in this post). The Mamma Gun t-shirts, in low quantities, will be available around November 1, and will go for 2000 yen. T-shirts are by Anvil, and will come in the following 5 sizes, with appropriate colored lettering (on white):

• Kid’s L — blue or black
• S — yellow or black
• M — red or black
• L — black only
• XL — green or black

Here are shipping costs (including packaging), first for t-shirt only:

• North America — 700 yen
• Europe — 700 yen
• Japan — 500 yen

For the Swedish Style Snapazoo only:

• North America — 550 yen
• Europe — 550 yen
• Japan — 350 yen

And if you want to order both a t-shirt and Snapazoo together (which is of course the best deal):

• North America — 800 yen
• Europe — 800 yen
• Japan — 500 yen

Payment is accepted through PayPal in Japanese funds (PayPal takes care of converting, so don’t worry about it), and you can do so by clicking on the PayPal icon that you’ll find at the bottom of the sidebar on the right (if you have a problem with the direct link, make the payment to “jean@jeansnow.net”). In Japan, payment by furikomi is fine also — email me for account info.

Items, upon availability, should be sent out within 1 business day. Like I said, the Snapazoos are available now, and the t-shirts will be ready in about a week. If you want to be sure to get a tee (remember, low quantities), I would suggest ordering one as soon as possible, as this will reserve it for you.

In case you’re wondering what all of this means in terms of US dollars, at today’s exchange rate (05/10/25), a tee would be around $17.50, a Snapazoo around $14.60, and 500 yen is around $4.35.

Update
T-shirts and Snapazoos are no longer being sold.

Mamma Gun now has an event page at Tokyo Art Beat.

The events section of the Mamma Gun site has been updated.

A sneak peek of the NCM-produced “Mamma Gun sager: Ta en PAUS” menu.

Also, the postcards have been printed, and they look great. You can of course pick them up at Cafe Pause (and hopefully other places around the city sometime soon).

Just wanted to update you on the Mamma Gun t-shirt situation. I will be selling them through my site. We are only producing the white version, and it will come with lettering in yellow, red, blue, or purple, depending on the size (and black in all sizes). I’ll be selling them for 2000 yen plus shipping, and so I need to go to the post office tomorrow and check prices. They should be ready this week, and are very limited, so it’ll be first come first serve (with orders done through PayPal). Also, I will be selling the Swedish Style edition of Snapazoo. They should be available this week, and will go for 1680 yen plus shipping. I should be ready to sell everything in a day or two, and will post again with more details.

The other day I posted about the NCM-designed Mamma Gun t-shirts that we will be selling at the event. Now, some people have contacted me about getting some, and although they were going to be sold at the cafe only, I’d just like to know if there would be actual interest in ordering them directly from me (payable through PayPal). The price hasn’t been decided yet, but I think they’ll probably go for 2000-2500 yen, and so it would be that plus the cost of shipping. I’m not saying I will do this, but I’m trying to gauge interest, and figure out if it’s worth doing (might have to get more tees printed).

Update: I will be selling Mamma Gun tees here. More details to follow.

Looks like the Shift Blog loves Mamma Gun!

Mamma Gun t-shirt anyone? This is the NCM design for the tees that we plan on producing. A nice and simple look, and they should be relatively inexpensive. You’ll be able to buy them at Cafe Pause (while supplies last — we don’t plan on making that many) during the event.

The Mamma Gun site has been updated, and now includes descriptions of our sponsor partners, as well as a press material page with quite a few downloadable high-res images.

Also, I’ve added a “Mamma Gun” category to my site, so from now on I’ll be tagging every posts that relate to it.

This is the logo that you need to keep an eye on! And the Mamma Gun site now has a neat intro screen, as well as a printable map to Cafe Pause (with event info).

Jesper has whipped up a site to help promote our “Mamma Gun sager: Ta en PAUS” event at Cafe Pause. It just went live, and so doesn’t have much yet, but it will get updated over the coming weeks as we have more info to share.

As part of the Swedish Style events we’ve been organizing, we’ve managed to get the Laughtoys‘ inaugural product, Snapazoo, be names as official mascot. The image you see above (created by NCM, and which you’ll also recognize as part of my new site banner) was used in Swedish Style’s press presentation from last week, and the illustration is used in the pamphlet that comes with the limited edition Swedish Style Snapazoo (blue/yellow) that has been created just for the event.

NCM worked on the packaging for the regular Snapazoo product (set to launch in mid-November), and so we were very happy to include it in the stuff we’ve been doing with our “Mamma Gun sager: Ta en PAUS” event. You’ll be able to purchase one, and it should come to around 1680 yen — I’ll have more info on how to order one as soon as they become available.

What is a Snapazoo? It’s easier to explain with pictures, so check out the Laughtoys site and see it in action. Ola even managed to make a moose!

Also, I have a no-text version of the above illustration currently set as my desktop (1440×900). If you want it, just email me.

Update: The post with Ola’s Snapazoo moose now includes instructions on how to make it!