Expanding Magazine Content on iPad

You may have noticed the latest issue of Wallpaper, featuring guest editors David Lynch and Robert Wilson — it even has a fancy interactive cover. Although Wallpaper doesn’t have a proper iPad edition — they only have an iPhone app that acts as an interface for its website’s content — this issue will introduce an iPad-only supplement, the Director’s Cut, featuring video content by Lynch and Wilson.

I would still rather Wallpaper go and launch a proper iPad version of the magazine, which could then include these extras — just like Wired has recently been including more and more video content — but the idea of a supplement is not a bad one. The app is not out yet, and there’s no word yet on whether it will be free — it’s “presented by Tudor,” so I’m assuming it will be — but there is something to the idea of releasing supplementary content in iPad form, especially when it works as it’s own thing (like the Lynch/Wilson collaboration).