Using Kickstarter to Startup

I’m pretty sure I hate Craig Mod, and the reason is because he keeps writing awesome essays and is doing plenty of things — like starting a “publishing think tank” called PRE/POST — that make me jealous. You really do need to go read his latest journal entry, “Kickstartup,” which tells the story of how he used Kickstarter to successfully fund the new edition of Art Space Tokyo, sharing everything he learned from the process. And even though it’s long, don’t Instapaper it, because you’ll miss out on the beautiful layout.

Pictured, Art Space Tokyo covers drying, after they’ve been hand-printed.