SNOW Magazine

I finally announced it in my big year-end post, and now’s the time to start revealing more details about my soon-to-launch web magazine, SNOW. I don’t want to give an official launch date — it sort of depends on when everything is ready to do go — but I can tell you that it will indeed be “soon.” In the meantime, I’ll be writing a few posts here over the coming week to explain what exactly this project is all about, why I did it, what I hope to achieve with, and what you can expect from it.

I’d like to start by revealing the lovely logo for it, designed by my good friend Luis Mendo, an Amsterdam-based art director whose work you can also see featured at the entrance of Cafe Pause right now.

Funny story about this design. What you see now is very close to the initial sketch that Luis first sent me — he produced a few more options, but I kept going back to this one, and one thing that was so strange was how the “O” matched exactly the very first hanko I had when I first came to Japan (I since had to change it because it wasn’t legal, and had to replace it with one that has “SNOW” written in English). Just a coincidence, I know, but one that touched me.