The logo you see up there? It’s real, and it’s the new logo for Japan’s DoCoMo. Read more about the change here. Via Japan Probe.
Category: Design • Technology
Jean Snow lives and breathes design and pop culture in Tokyo -- sustained by an unhealthy addiction to magazines and frequent visits to his favorites cafes. He has reported on these obsessions for the following online/offline publications: Time, Inside (Australian Design Review), Gizmodo, Gridskipper, Kotaku, Tokyo Q, Superfuture, OK Fred, Arthur Frommer's Budget Travel, I.D. (International Design), Metropolis, Azure, MoCo Loco, Kateigaho International Edition, Game|Life, and The Japan Times. He also manages the gallery space at Cafe Pause.
Jean Snow is a daily contributor to Wired magazine's game blog, Game|Life, covering game news from Japan and beyond.
Tokyolife: Art and Design covers Tokyo's cultural output of the past few years, covering the works of over 80 influential creatives. Jean Snow provided coordination assistance.
The Superfuture Superguides are a series of PDF travel guides to some of your favorites cities, updated monthly, and obsessively compiling the best places to shop, eat, and drink. The Tokyo guide is edited by Jean Snow.
He is also the design/culture editor at Neojaponisme, a web journal covering social and cultural aspects of Japan. Read the manifesto, by founder and chief editor W. David Marx, here.
PauseTalk is a regular series of events that take place at Cafe Pause on the first Monday of every month, with a start time of 20:00. The idea is to create a forum where Tokyo-based creatives can get together and discuss their own projects, as well as cultural currents of the city. The next edition happens August 4 (there is no July edition).
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My first thought was “xerox”. And technically, it does follow the same trends as their new logotype, even though they are different on a few levels.
After seeing it a bit more, I like docomo’s better, though. And unlike xerox, they were in dire need of a revision. I only recently grasped that those dots and lines in the old one were supposed to form one continuous shape.
Looks a million times better than the last one, though still looking quite safe. Would be interesting to see the rest of the branding campaign.