In his latest post for Clast, Marxy examines what it means for Emporio Armani to use model/actress Aoi Miyazaki in its latest ad campaign.
Category: Advertisements • Fashion
Jean Snow lives and breathes design and pop culture in Tokyo -- sustained by an unhealthy addiction to magazines and frequent visits to his favorites cafes. He has reported on these obsessions for the following online/offline publications: Time, Inside (Australian Design Review), Gizmodo, Gridskipper, Kotaku, Tokyo Q, Superfuture, OK Fred, Arthur Frommer's Budget Travel, I.D. (International Design), Metropolis, Azure, MoCo Loco, Kateigaho International Edition, Game|Life, and The Japan Times. He also manages the gallery space at Cafe Pause.
The Superfuture Superguides are a series of PDF travel guides to some of your favorites cities, updated monthly, and obsessively compiling the best places to shop, eat, and drink. The Tokyo guide is edited by Jean Snow.
Jean Snow is the design/culture editor at Neojaponisme, a web journal covering social and cultural aspects of Japan. Read the manifesto, by founder and chief editor W. David Marx, here.
PauseTalk is a regular series of events that take place at Cafe Pause on the first Monday of every month, with a start time of 20:00. The idea is to create a forum where Tokyo-based creatives can get together and discuss their own projects, as well as cultural currents of the city. The next edition happens May 12.
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Armani is out-of-date in Italy, therefore Armani decided, as a last resort, to target the Japanese and Chinese markets…
But here, it’s not about Armani taking on the Japanese market — the brand has been here for while — it’s about their change in marketing strategy.