FULLFACE2

The wait is over! It seems that Apple has finally come to their senses and have released the iPhone here in Japan through SoftBank! Oh, wait, this is actually the SoftBank 921SH FULLFACE2 from Sharp. But look, you can “Touch, Tap & Shake” it to your heart’s content! And it looks just (or a lot) like an iPhone. And Brad Pitt is using it all the time in those TV commercials, so it must be great! Ah, and Apple, get a load of this, SoftBank is even offering it in a wide range of colors (Black, White, Pink, Gold, Bright Blue). Take that!

Category: Design • Technology

Responses:

a big screen & the same shape don’t make it an iPhone.It has a keyboard…that ruins the whole idea of Apple.

Greetings from Romania…love u’r page

08.03.14 20:05
Posted by claudiu
Ha! I was tricked to think it was the iPhone when I saw an ad in the train.

08.03.15 10:04
Posted by Patrick
did you see that website recently where the japo engineers are dissecting the macbook thinnie being some 10% inspired and 90% bamboozled by its weird logic, or rather lack of, and by its unnecessary costliness both production/manufacture and retail saying they could make something much better at a quarter of the cost.

in cycling terms the first suntour cranks might have resembled the campa record ones a bit too close but then they stood on their own pretty quick ,, then it was suntour who came up with the diaginal derailer .

i’m with the other romanian

08.03.16 9:35
Posted by alin
I know the inside is not at all like an iPhone, but with their ads, they’re really trying to make it look like one.

08.03.16 10:41
Posted by Jean Snow
Do you know if this phone will be able to do predictive english text as well the obvious predictive japanese?

also, will it work in the uk?

08.03.21 1:28
Posted by James W
For the predictive English, I can’t say for sure, but I myself have never had a phone in Japan that does it, which is a bit of a pain.

It wouldn’t work in the UK, same as all Japanese phones.

08.03.21 10:15
Posted by Jean Snow
Hello

I like this blog!
Thanks

08.03.23 6:05
Posted by Ben
Thanks, Ben!

08.03.23 12:13
Posted by Jean Snow

Reply:

Jean Snow lives and breathes design and pop culture in Tokyo -- sustained by an unhealthy addiction to magazines and frequent visits to his favorites cafes. He has reported on these obsessions for the following online/offline publications: Time, Inside (Australian Design Review), Gizmodo, Gridskipper, Kotaku, Tokyo Q, Superfuture, OK Fred, Arthur Frommer's Budget Travel, I.D. (International Design), Metropolis, Azure, MoCo Loco, Kateigaho International Edition, Game|Life, and The Japan Times. He also manages the gallery space at Cafe Pause.

Jean Snow is a daily contributor to Wired magazine's game blog, Game|Life, covering game news from Japan and beyond.

Tokyolife: Art and Design covers Tokyo's cultural output of the past few years, covering the works of over 80 influential creatives. Jean Snow provided coordination assistance.

The Superfuture Superguides are a series of PDF travel guides to some of your favorites cities, updated monthly, and obsessively compiling the best places to shop, eat, and drink. The Tokyo guide is edited by Jean Snow.

He is also the design/culture editor at Neojaponisme, a web journal covering social and cultural aspects of Japan. Read the manifesto, by founder and chief editor W. David Marx, here.

PauseTalk is a regular series of events that take place at Cafe Pause on the first Monday of every month, with a start time of 20:00. The idea is to create a forum where Tokyo-based creatives can get together and discuss their own projects, as well as cultural currents of the city. The next edition happens August 4 (there is no July edition).