The Design of AQUOS

Last week’s issue of TIME (Vol. 170, No. 24) had an interesting piece (unfortunately not online) on the design behind the latest AQUOS line from Sharp. Despite the fact that the line is to be sold in the US and Europe, as well as Japan, the design team is all Japanese, and all based together in Tokyo together. It’s also interesting to note that the models slightly defer depending on the territory (US and Europe prefer sleek design, while Japanese tends to be less showy, more rounded).

And since I’m almost an honorary Gothenburg boy, I should also point out that the same issue has a piece on celebrating Christmas in that city.