Jun 27, 2007
In Japan, Pantone Is a Brand

I never realized that the big push over the past year of Pantone as a brand — seen through totes, stationery, a line of phones for Softbank, and more recently with a t-shirt collection as part of Uniqlo’s UT Project — had been because of a concentrated effort to promote the brand in Japan. Momus reveals.
Update
Europe is getting in on it as well, starting with mugs.

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