In Japan, Pantone Is a Brand

I never realized that the big push over the past year of Pantone as a brand — seen through totes, stationery, a line of phones for Softbank, and more recently with a t-shirt collection as part of Uniqlo’s UT Project — had been because of a concentrated effort to promote the brand in Japan. Momus reveals.

Update: Europe is getting in on it as well, starting with mugs.