Finishing off the weekend with a glass of MUJI red wine.
Jean Snow lives and breathes design and pop culture in Tokyo -- sustained by an unhealthy addiction to magazines and frequent visits to his favorites cafes. He has reported on these obsessions for the following online/offline publications: Time, Inside (Australian Design Review), Gizmodo, Gridskipper, Kotaku, Tokyo Q, Superfuture, OK Fred, Arthur Frommer's Budget Travel, I.D. (International Design), Metropolis, Azure, MoCo Loco, Kateigaho International Edition, Game|Life, and The Japan Times. He also manages the gallery space at Cafe Pause.
The Superfuture Superguides are a series of PDF travel guides to some of your favorites cities, updated monthly, and obsessively compiling the best places to shop, eat, and drink. The Tokyo guide is edited by Jean Snow.
Jean Snow is the design/culture editor at Neojaponisme, a web journal covering social and cultural aspects of Japan. Read the manifesto, by founder and chief editor W. David Marx, here.
PauseTalk is a regular series of events that take place at Cafe Pause on the first Monday of every month, with a start time of 20:00. The idea is to create a forum where Tokyo-based creatives can get together and discuss their own projects, as well as cultural currents of the city. The next edition happens June 2.
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What’d you think? It tasted like Muji, right?
I was pretty impressed by the way they managed to extend their brand image into the taste of the wine they sell…
Well, since everyone knows I’m such a big fan of MUJI I really hate to say this, but I don’t think it was very good.
they extended their brand in the wine? you mean no taste?
They recently introduced 3 types of wine (red, white, rosé), that are sold in glass cups (as seen here).
And no, not no taste, but rather not a very good one. But admittedly, I’m not much of a wine drinker, so I’m not the best person to judge these things.