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Your Guide to Design and Pop Culture in Tokyo

Gears of War Viral Videos


How does Microsoft promote the GEARS OF WAR game in Japan? Supposedly, with these wacky viral videos.

Update
The actress in the videos has posted them on her blog, explaining that they are in fact from Microsoft.

Category: Advertisements, Games

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2 Responses

  1. Lenny says:

    The actress, Yuina Saito, has been posting the videos on her blog. And it seems like they really are for the GEARS OF WAR marketing campaign, according to her blog entries.

    http://yuino.seesaa.net/

  2. Jean Snow says:

    Thanks for the heads-up!

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He will be contributing to the upcoming fifth editions of The Rough Guide to Tokyo and The Rough Guide to Japan, due for release in 2011.
Jean Snow lives and breathes design, pop culture, and gaming in Tokyo -- sustained by an unhealthy addiction to magazines and frequent visits to his favorites cafes. He has reported on these obsessions for the following online/offline publications: Time, Inside (Australian Design Review), Gizmodo, Gridskipper, Kotaku, Tokyo Q, Superfuture, OK Fred, Arthur Frommer's Budget Travel, I.D. (International Design), Metropolis, Azure, MoCo Loco, Kateigaho International Edition, Wired's Game|Life, PingMag, CNNGo, and The Japan Times. He also manages the gallery space at Cafe Pause.

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