Jan 18, 2007
Simply Design Coffee

Yes, the ultimate coffee for those of you who care oh-so-much about design (present company included). And yes, Simply Design Coffee (it’s actually café au lait) really is the name of the drink, out from DyDo, and with a package design by ING. Found via Konbini Life.

Jean Snow is a contributor to
He will be contributing to the upcoming fifth editions of
where haS the world come to, a coffee drink that says design (x4), fashionable, and stylish …in about 50 words. Package design should be effective without self-applause and conceitedness. I mean, it’s coffee ,right?
(ok, I would like one; I keep my Ora Ito bottles, but I know I am going to hell for it, while children around the world die of thirst)
Any item that proclaims itself to be a collector’s item sounds a little bit fishy to me…
come on now, it’s rubbish. maybe the drink is delicious, but the packaging certainly doesn’t indicate this – except for the dydo branding of course, hinting towards it’s inner blandness.
Well, I’ll say this about it “becoming” a collector’s item, I’ve yet to see any bottles, and it’s been out for a few months now. So either the combinis are just not interested in carrying it, or DyDo is not going wide with it.
If I had seen this elsewhere I would have passed it off as a joke at ‘designers’ who take themselves too seriously.
But meh, style aside I think from a functional point of view it’s actually a bad design. Unable to see inside the bottle or recognise from over a few feet away it is indeed a coffee drink.
Maybe I’m too traditional in my ways..
To me,the white cover express plenty of milk. But I agree that any items should not acclaims itself to be a collector’s item.
I don’t really get why everyone is hung up on the “collector’s item” bit. It’s just there as a descriptive, to say that their drink is special.
That being said, I do agree that it doesn’t really work as good packaging. You’d figure I’d be all over this, what with my love for all things white, but somehow it doesn’t really success as a coffee packaging. Muji has a very simple and bare design for all their drinks, but they do a better job describing what’s inside.
Does anyone know ING’s web address? Or how I get get in touch with them via email? Please and thank you!