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2006.08.26

Uniqlo Containers in NYC

More guerilla retailing from Uniqlo in the US:

Uniqlo will deliver container stores modeled after a ship’s cargo containers to various locations in Manhattan and beyond during Labor Day weekend, according to Women’s Wear Daily. As a precursor to the October opening of Uniqlo’s 36,000-sq.-ft. flagship in SoHo, the container stores will operate every weekend until the flagship opens. The exterior of the container stores is made from corrugated metal, while the inside is fitted with shelves. The container stores, which are arriving from Tokyo, will be transported from the pier on flatbed trucks, then lifted by cranes and placed on streets throughout New York. Merchandise in the container stores will vary to reflect the demographics of each neighborhood. The SoHo flagship will be the largest of the company’s 730 stores worldwide. (PSFK)
Category: FashionStores

Responses:

  1. > The SoHo flagship will be the largest of the company’s 730 stores worldwide.

    Aren’t the Walmart-sized countryside ones I’ve seen on TV too big already?

    06.08.26 13:51
    Posted by Patrick
  2. I didn’t even know they had Walmart-sized stores. That’s nuts!

    06.08.26 13:57
    Posted by Jean Snow
  3. It’s interesting to see the variety of different ways Uniqlo are promoting the launch in the U.S. - when they moved to the UK about 5 years ago it happpened with more of a whimper than a bang.

    06.08.26 19:37
    Posted by Tim
  4. I like the logo, think designed by Kashiwa Sato.

    06.08.27 1:09
    Posted by Hiro
  5. Yes, it was indeed designed by him.

    06.08.27 10:19
    Posted by Jean Snow
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