Comments on: No More Neon?

By: Jean Snow

Jean Snow — Sun, 15 Oct 2006 01:45:52 +0000

The Neon is no longer available for purchase. When it was, it was only available in Japan, and is not usable outside of the country.

By: Jabhril

Jabhril — Sat, 14 Oct 2006 23:05:27 +0000

hey guys,

just a question, or few. did someone of you know where to get an “neon”? and how much cost that phone? can you use it in europe too?

thanks for answering me

By: Andreas

Andreas — Tue, 27 Jun 2006 04:31:41 +0000

Marxy calls this kind of stuff Hyper-Speed Product Proliferation. His article is worth a read.

By: Jean Snow

Jean Snow — Mon, 26 Jun 2006 08:22:14 +0000

If that’s pretty much their policy with the entire Design Project line, then yeah, it makes sense. It still sucks that they had to limit availability mostly to new subscribers though. I had to beg for mine!

By: Patrick

Patrick — Mon, 26 Jun 2006 01:34:49 +0000

As the others said… Low availability can also be part of good marketing. Your wife and the others probably won’t miss the next even cooler model.

Comparatively, high availability at a low price can make good design uncool. Uniqlo is often on the border-line (when not way past it).

By: Richard

Richard — Mon, 26 Jun 2006 01:11:32 +0000

I heard from somebody at au that all Design Project phones are limited editions. They said that the idea behind the DP wasn’t to ‘make money’, rather offer more discerning consumers nicer phones, which is why they chose the likes of Naoto Fukusawa and Marc Newson to design them. It also produces the effect you described – people feeling lucky to have one. I also heard that the au shops are the first to stop stocking them, so definitely look elsewhere. Good luck!

By: Jean Snow

Jean Snow — Sun, 25 Jun 2006 12:53:28 +0000

You just wouldn’t really expect a huge company like KDDI to not take advantage of the popularity of a hot product that could make them a lot of money.

By: stu

stu — Sun, 25 Jun 2006 12:43:40 +0000

jean, hi. hajimete. I think this was the same with the marc newson AU phone. only making so many makes sense in the fact that it just seems to whet the appetite for the next one – does it not? I got the talby marc newson phone long after it came out and I tracked it down in an out-of-the-way mall. maybe your wife could try the same. I suggest somewhere quiet and unfashionable.