Stadium-Sized Advertising

Dove tells Japanese women there is “no need to hide” their beautiful skin on the world’s biggest ad placed on the rooftop of Pacifico Yokohama Convention Center. The ad measures 3.5 times the size of a soccer field. (Crisscross)

Category: Advertisements

Responses:

Now thats what we call advertising. But can u tell me how much does it costs? Must be a whopping amount!!!

06.05.01 17:03
Posted by danny
Sorry, I don’t know anything else, just what was in the blurb I quoted. Yeah, must have been pricey, but I imagine comparable to a TV campaign. Last year, Pocari Sweat (at least I think it was Pocari Sweat) even taped a commercial in the International Space Station. That must have cost a pretty penny!

06.05.01 17:06
Posted by Jean Snow

Reply:

Jean Snow lives and breathes design and pop culture in Tokyo -- sustained by an unhealthy addiction to magazines and frequent visits to his favorites cafes. He has reported on these obsessions for the following online/offline publications: Time, Inside (Australian Design Review), Gizmodo, Gridskipper, Kotaku, Tokyo Q, Superfuture, OK Fred, Arthur Frommer's Budget Travel, I.D. (International Design), Metropolis, Azure, MoCo Loco, Kateigaho International Edition, Game|Life, and The Japan Times. He also manages the gallery space at Cafe Pause.

The Superfuture Superguides are a series of PDF travel guides to some of your favorites cities, updated monthly, and obsessively compiling the best places to shop, eat, and drink. The Tokyo guide is edited by Jean Snow.

Jean Snow is the design/culture editor at Neojaponisme, a web journal covering social and cultural aspects of Japan. Read the manifesto, by founder and chief editor W. David Marx, here.

PauseTalk is a regular series of events that take place at Cafe Pause on the first Monday of every month, with a start time of 20:00. The idea is to create a forum where Tokyo-based creatives can get together and discuss their own projects, as well as cultural currents of the city. The next edition happens May 12.