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2005.09.20

New Hachituru Label Design

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New Hachituru Label Design

This is the new label design, by Konstantin Grcic, for the Japanese sake brand Hachituru. More images here (link via Dezain.net), and you can also pick up the latest issue of AXIS (117, the one with Kenya Hara on the cover) for an article in English covering the design process.

Category: Design

Responses:

  1. Konstantin is a nice guy… but still, I can’t say that I like those labels very much

    05.09.21 7:12
    Posted by Jesper

  2. So hachitsuru references the number eight and…cranes, right? I feel as if this is so close but incomplete in some sense. The red, black and white is a good crane reference, and I almost expected to make out a graphic of a crane among the shapes or negative space. Especially since crane’s head will be a combination of red, white and black.

    05.09.22 0:46
    Posted by matt
Reply:

Jean Snow lives and breathes design, pop culture, and gaming in Tokyo -- sustained by an unhealthy addiction to magazines and frequent visits to his favorites cafes. He has reported on these obsessions for the following online/offline publications: Time, Inside (Australian Design Review), Gizmodo, Gridskipper, Kotaku, Tokyo Q, Superfuture, OK Fred, Arthur Frommer's Budget Travel, I.D. (International Design), Metropolis, Azure, MoCo Loco, Kateigaho International Edition, Wired's Game|Life, PingMag, and The Japan Times. He also manages the gallery space at Cafe Pause.
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