The Thinking Behind Product Design #3

Showcasing the designer’s ideas and originality rather than the brand name seems to be the new hot product design trend; trend that differs from the past. Indeed, until recently, very little room was left for design-thinking in the face of company’s growth concerns. The profession is welcoming back this shift, which is redynamising an entire industry.

In reality, there are some designers who managed to keep working that way, even in the face of strong company branding policies pressure, but there are few records or information left to speak for their fight.

This exhibition, third in the series, will focus on showcasing 20 of such Japanese product designers, introducing their philosophies and outstanding ideals. (TAB)