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About 1,500 Tokyoites lined up to get their hands on the first shipment of iPod minis to Japan, according to Apple. But when the store’s doors were thrown open at 10 a.m., the two young men at the head of the line refused to enter because of the small army of reporters waiting inside to greet them.
The two men, who began queuing at 5 p.m. the day before, were intimidated by the cameras, they said. Refusing to give their names, they said they didn’t want their pictures taken as they entered the store. More than 40 reporters from Tokyo’s major newspapers and TV stations were positioned just inside the store’s front door.
This bit is also interesting:
Two days before, Apple held a swanky press event on Omotesando, Tokyo’s famous fashion street. While skinny fashion models posed for cameras with the iPod mini, journalists sipped cocktails in five different colors. Apple invited more than 300 members of the press; about 100 reporters from the tech press attended, but most were from fashion magazines. Each was given a souvenir iPod mini.
Read the rest of the WIRED NEWS article here.